It's time for you to step into the spotlight

The Potentialista® is a public relations firm that maximizes your potential for connections with media influencers so you can build a reputation that sets you apart as a respected industry expert.

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  • “Tara is extraordinary at what she does. In an effort to boost my marketing reach with Millenials I reached out to Tara for help with content and strategy. After our phone call she instantly went into action and pinpointed individuals whose goals aligned with mine. Tara was able to connect me with 7 new influencers in the first week who have brought value and new voice to our brand.
    Priya Nembhard
    Founder & CEO, Moms Pump Here
  • Having Tara and The Potentialista® team working closely with TEDxLincolnSquare, has enabled us to just focus on the speakers because we know she fully understands our brand and can relay its message perfectly. 
    Tricia Brouk
    Executive Producer, TEDxLincolnSquare
  • “I reached out to The Potentialista® to help my company with outreach. They delivered on that, and so much more. They gave me fantastic feedback on my pitch and communication strategy. My confidence has been greatly boosted. I would highly recommend booking with them!”
    John Connor
    CEO and Founder, HelpWith
  • “Tara is an *amazing* connector with a huge heart! I feel so fortunate to know her and see her continue to create such amazing "success ripples" in her life and so many other people's lives around her.”
    Chris Winfield
    Editor-at-Large, ThriveGlobal
  • “I hired The Potentialista® to film and edit my TedTalk application video. I was extremely impressed with their attention to detail, high quality service, creativity, quick turn around time, and as an added bonus Tara is a wonderful person! Not only will I go back to her in the future, but I’ve already recommended her services to at least 10 people. If you are looking for someone who really cares about seeing you shine, Tara is your go to person!!!”
    Aimee Barr, LCSW
  • “This talented lady is constantly overflowing with amazing ideas and tips that any business owner, entrepreneur, or professional could utilize and excel with. Tara is a woman of her word. If she tells you she will do something, she will do it. Guaranteed! The lightbulb is always on in her head and her mind runs like a well-oiled machine.”
    LaShina Mack
    Owner, Resume Renewed
  • “After one social media post that Tara helped me tweak, people who have never asked me about my business are no longer afraid to reach out. I feel like people are flocking to me!”
    Cara Cloyd
    Confidence Coach & Luxe Lashes, Founder
  • “Where do I even start? Tara is a TRUE genius. I'm not even making that up. In less than ONE hour in talking with her she has 100% changed my perspective and mindset around personal branding. ... She has such a fire when she's giving you advice and that's because she GENUINELY wants to see you succeed. Everything she tells you is actionable. No fluff. No theory. Just action and results.”
    Gina Lambert
    Performance Coach
  • “I signed up with Tara to improve my business strategy! I was “stuck in a rut” with my marketing and felt like I was repeating myself daily. Within a week of signing up with The Potentialista®, I felt more confident and started doing what she recommended and my business FLOURISHED!”
    Chelsea Villines
    Executive Director, Monat
  • “Tara helped me plan my holiday marketing strategy this year. It was so important for me to get it right because it’s my busiest time of the entire year and I was feeling really stuck. She is full of ideas and at the end of it I felt like she knew me better than I knew myself. Her coaching was geared towards me and my business, not just some generic female entrepreneur brand. I walked away with a renewed excitement for what I was doing and a plan to share my brand that I couldn’t wait to get out into the world! She is brilliant!”
    Brittany McBean
    Owner, Brittany Lynn Beauty

If you're here, you want to make a BIG impact for millions of people.

We would love to help you make that impact. Here’s what we do…


We are here to listen to what you need and strategize how to bring it to life in a way that helps you grow your business.

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We want YOU to build relationships with the key media players that are going to get you the visbility you need to stand out!

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Whether it is connecting your content with the right influencers or getting you featured in the media, we’ve got you covered.

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Now that you are a successful business owner, you are miles closer to your dream of spending your days doing deep belly laughs with your friends while traveling to exciting locations and being completely in control of your time.

You absolutely love what you do and you wouldn’t change a thing. You’ve found something you are passionate about, something that lights you up.

But on your way to the top you’ve reached a point where you are stuck. Not because you lack motivation, but because you only have 24 hours in a day to do all the things. You know you need to maintain your stellar digital reputation by creating a brand that you love, a lifeline to your loyal followers, and a media presence that sets you apart as an expert in your industry.

We are here to help you make that big impact you desire, the one that is your legacy. We help you connect with a larger audience to expand your reach while maintaining your glorious reputation so you can spend more time doing the things you love!

— Tara Rae Bradford, Founder & Director of Publicity

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We would love to put together a customized action plan to help you start getting featured in the media today!

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